THE WIGGLES BIG CAKE TEA PARTY
Client: Medibank
Project: Wiggles Big Birthday Concerts
The idea for the Medibank stand at the Wiggles 20th birthday concerts was to create a kids party environment promoting healthy party games and healthy party food.
The stand was hugely successful, kids loved the traditional games of hopscotch, tea parties, snakes & ladders, quoits and catch the ball. Parents were given Medibank Wiggle into Health booklets which included healthy party food recipes.
The activation participated at 42 concerts, generating 65,000 audience engagements and achieving brand visibility to an audience of 130,000.
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