VW-Wiggles Big Birthday Tour

WIGGLES BIG BIRTHDAY PRESENT

Client: Volkswagen
Project: The Wiggles Big Birthday Tour

Martillo created ‘The Big Birthday Present’ sponsor activation for Volkswagen’s participation at The Wiggles 20th Birthday concerts.

As the Wiggles’ official voice on road safety, Volkswagen promotes road safety awareness and education to young families. The stand featured iPad and colouring in educational activities and Wiggly road safety booklet giveaways.

The activation toured 23 venues participating at 88 concerts, generating 75,000 audience engagements and achieving brand visibility to an audience of 185,000.

Volkswagen - Wiggles Big Birthday Tour


VW-Wiggles Big Birthday Tour

VW-Wiggles Big Birthday Tour

VW-Wiggles Big Birthday Tour



< Previous project: Next project: >

line