WIGGLES BIG BIRTHDAY PRESENT
Client: Volkswagen
Project: The Wiggles Big Birthday Tour
Martillo created ‘The Big Birthday Present’ sponsor activation for Volkswagen’s participation at The Wiggles 20th Birthday concerts.
As the Wiggles’ official voice on road safety, Volkswagen promotes road safety awareness and education to young families. The stand featured iPad and colouring in educational activities and Wiggly road safety booklet giveaways.
The activation toured 23 venues participating at 88 concerts, generating 75,000 audience engagements and achieving brand visibility to an audience of 185,000.
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