VW-Wiggles Big Top Tour

VOLKSWAGEN CARNIVAL TENT

Client: Volkswagen
Project: The Wiggles Big Top Tour Sponsor Activation

Volkswagen engaged Martillo to manage their sponsor activation for The Wiggles nationwide big top tour. Building on the show’s big top experience, Martillo created The Volkswagen Carnival Tent, a bright and colourful Wiggly attraction featuring Volkswagen’s Big Red Car, preshow activities for the children and partyhat giveaways.

The audience response exceeded all expectations with parents and children queuing up for the Volkswagen Carnival Tent. The activation toured 11 Big Top locations, participating at 57 concerts, generating 60,000 audience engagements and achieving brand visibility to an audience of 160,000.

Volkswagen Carnival Tent


Volkswagen Carnival Tent

Volkswagen Carnival Tent

Volkswagen Carnival Tent



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