Medibank - Chinese New Year Parade

YEAR OF THE DRAGON

Client: Medibank
Project: City of Sydney Chinese New Year Parade Float

Martillo were approached by Medibank to create their entry for the Chinese New Year Twilight Parade. Medibank were seeking a concept that was culturally relevant and reflected their status as both a health brand and principal sponsor. The ‘shou’, a traditional chinese symbol for wellbeing and longevity represented Medibank’s aspiration for the community, wishing good health for all.

Martillo devised the concept and managed production of the float, props, choreography and music. The float was viewed by an audience of more than 100,000.

Medibank - Chinese New Year Parade


Medibank - Chinese New Year Parade

Medibank - Chinese New Year Parade



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